Jul 12, 2026
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2 min read
The geography you've built your search around may not be the answer to the brief you've built.
Jul 5, 2026
The expensive mistakes are rarely the ones where people didn't buy.
Jun 28, 2026
The brief you built in a faster market was your clearest thinking.
Jun 21, 2026
The search that keeps stalling is often doing exactly what it should.
Jun 14, 2026
Until someone says no with conviction, they don't understand what they're saying yes to.
Jun 7, 2026
3 min read
And that feeling was available somewhere they'd never considered.
May 31, 2026
There's nothing on the market. That's not the problem.
May 24, 2026
And it doesn't work for you.
May 17, 2026
The two calls I keep getting right now
May 10, 2026
I didn't send my client the photographs
May 3, 2026
Slowing growth isn't falling prices. And waiting isn't free
Apr 26, 2026
It's not why they're coming. It's what happens when they try to buy.
Apr 19, 2026
The six-figure gift that nearly cost them the house
Real Estate Psychology
+1
Apr 12, 2026
5 min read
It's not the market. It's the brief you never wrote.
Apr 5, 2026
The most expensive habit in property
Mar 29, 2026
6 min read
The heating was on for the viewing. It was also on because it's a cold house.
Mar 22, 2026
One person got the job offer. The other got the consequences.
Mar 15, 2026
The thing slowing your search has nothing to do with the market
Mar 8, 2026
We won. Here's what that actually means to us.
Mar 1, 2026
4 min read
What's on your side of the table is never the whole picture.
Feb 22, 2026
It's not aggression. It's not charm. It's clarity.
Feb 15, 2026
In Ireland, understanding the rhythm matters more than pushing harder.
Feb 8, 2026
Why sophisticated buyers struggle in Ireland
Feb 1, 2026
February is where strategy starts to matter
Jan 25, 2026
After clarity, what you do next matters most
