“The essence of strategy is choosing what not to do.”

- Michael Porter

A quick market note from what I’m seeing

There was an article in the Irish Independent last week that mirrors something I’m already seeing on the ground. More wealthy Americans are moving quickly to secure Irish visas and passports. Not as a lifestyle move, but as a safety net. Keeping options open before things feel more pressured.

What matters here isn’t the headline.
It’s the behaviour.

These are people who prefer to act early rather than be forced into decisions later. That same instinct shows up in the property market. Sometimes it leads to good outcomes. Sometimes it leads to people pushing too hard, too fast.

That’s where judgment matters.

Once you’re clear, how you act really matters

I’m a big believer in action.

Nothing changes unless you actually do something. Thinking alone doesn’t get deals done.

But there’s a mistake I see people make once they finally feel clear about what they want.

They assume the hard part is over.

The uncertainty drops away. There’s relief. And that relief often turns into a rush to get moving again.

That’s where good decisions can start to wobble.

Not because the decision was wrong, but because the next steps aren’t measured.

A common issue for buyers looking in from the outside

There’s another layer to this, especially for people buying from abroad.

Many apply the logic of their home market to Ireland. That’s natural. It’s also rarely helpful.

Ireland doesn’t behave like the US or a lot of other locations. Timelines are different. Negotiation is different. Stock comes to market differently. Chains matter more. Informal conversations matter more. Silence often means something very different here.

I regularly see very capable buyers try to run familiar playbooks in an Irish context. Strategies that work well at home, but create pressure or false confidence here.

That mismatch makes people mis-time their actions. They push when they should pause, or hesitate when they should move.

Which is why clarity on how to act matters just as much as clarity on what you want.

Two ways people get it wrong after clarity

Once people feel clear, I usually see one of two reactions.

The first is doing too much.

They restart every conversation. Book lots of viewings. Push hard on multiple fronts. It feels productive, but it often just brings the stress straight back.

The second is doing too little.

They protect their clarity by avoiding action. They tell themselves they’re being careful. Weeks pass. Confidence fades. Opportunities move on.

Neither works.

The right approach sits in the middle.

Good decisions don’t need force.
They need the right order.

What good action actually looks like

Instead of doing everything, you take one sensible step and then stop long enough to see what it tells you.

That pause isn’t procrastination.
It’s how you avoid mistakes.

In practical terms, that might mean:

reopening one conversation, not all of them
viewing selectively, not endlessly
testing assumptions before committing

The aim isn’t to feel busy.
It’s aiming to feel clearer.

There’s a simple way to tell if you’re acting well.

If each step makes things noisier and more stressful, you’re probably moving too fast.

If each step makes things simpler, you may just be on the right track.

A final trap to avoid

A lot of people think action has to be visible. That if they’re not constantly doing something, they’re falling behind.

That’s not always true.

Some of the best progress looks quiet. Fewer calls. Less back and forth. More confidence in what you don’t need to chase.

That isn’t standing still.
That’s moving properly.

The market doesn’t reward speed for the sake of it.
It rewards people who move in the right order, with the right context.

Especially now, when early-year energy can turn clarity into unnecessary urgency.

If the decision you’ve made is sound, it won’t fall apart because you slowed the next step. It will usually get stronger.

A simple rule to finish

After clarity, act smaller than you feel like acting.
Let each step earn the next one.
If things get louder, slow down.
If they get simpler, keep going.

Direction matters.
So does how you move once you’ve found it.

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